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Posts Tagged ‘Growth Strategy’

When it comes to making innovation stick, my experience is that there are two types of people: those who are wired to say “yes” to new ideas and those that are wired to say “no.” Multiple times during my career I have been responsible for the growth agenda for a major company.  That typically included [...]

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Any business school course on strategy will devote significant time to the importance of competitive differentiation.  We attend marketing conferences where speakers pontificate on the need to have a unique value proposition.  Excellent books like Seth Godin’s Purple Cow preach the benefits of being remarkable to separate yourself from the herd. Yet any visit to [...]

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A remarkable growth strategy for your brand or business should be, at its core,  a customer-centric growth strategy.  Contrast this with most companies’ strategies which are strongly product-centric or channel-centric. To be truly customer-centric, your organization needs to start with a single, cohesive understanding of the value, needs and wants of your most important customers [...]

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