Yes, But You’re Still Ugly . . .

Once upon a time there was a man and a woman who had known each other for several months.  Over time, the man had grown quite fond of the woman and one day he finally got up the nerve to ask her out.  “I’m sorry” she told him, “you seem like a very nice guy, [...]

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Defying the Sea of Sameness

Any business school course on strategy will devote significant time to the importance of competitive differentiation.  We attend marketing conferences where speakers pontificate on the need to have a unique value proposition.  Excellent books like Seth Godin’s Purple Cow preach the benefits of being remarkable to separate yourself from the herd. Yet any visit to [...]

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