Say my name, say my name

Recently I’ve been wondering how much Groupon would be worth if they could consistently send me deals for products that actually interest me and aren’t an hour from my home or office. The potential for daily deals sites, mobile commerce applications and, heck, just about anything in your marketing plan is enormous. But when your [...]

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Bricks and mobile: The 1 to 1 future is now.

Winning at retail is about consistently executing a remarkable, differentiated and relevant customer experience. And more and more, relevant means personalized. The “holy grail” for 1 to 1 marketing has been the notion of the right offer to the right customer at the right time. The 1 to 1 future envisioned by Peppers and Rogers [...]

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Ruthless Experimentation: What Are You Afraid Of?

Part of any remarkable customer growth strategy is what I like to call “ruthless experimentation.” Old timey, product centric growth strategy was all about the big reveal.  We spend months and months coming up with our bold new marketing plans and then–at this point, please pause dramatically–Ta-Da!–we see if (hope that?) the customer likes it.   [...]

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